Digital Marketing

By : Kailash Rai Image Source : Chat GPT

* What is Digital Marketing? * Role, Responsibility and Skills for the Digital Marketing?

Digital marketing is the use of online channels to promote products, services, or brands to potential customers. 

Key Components of Digital Marketing:

It involves various strategies and tools to reach and engage audiences through the Internet, social media, search engines, email, and other digital platforms.

Search Engine Optimization (SEO)

Optimizing websites to rank higher on search engines like Google.

Content Marketing

Creating valuable content (blogs, videos, infographics) to attract and retain customers

Social Media Marketing (SMM)

Promoting brands through Social Media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest etc.

Pay-Per-Click Advertising (PPC)

Running paid ads on Google, Facebook, and other platforms.

Email Marketing

Sending targeted emails to nurture leads and retain customers.

Affiliate Marketing

Earning commissions by promoting other companies' products (relevant to your website)

Influencer Marketing

Partnering with influencers to promote products or services.

Conversion Rate Optimization (CRO)

Improving website performance to increase sales or sign-ups.